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Research papers
We have seen the future...
Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.
Catalogue: Global Qualitative 2017: Back to the future
Authors: Annelies Verhaeghe, Remus Tomoiaga, Marlon Rinoza Plazo, Sophie Van Neck
Company: InSites Consulting
October 23, 2017
Research papers
The apprentice: The real winner in the boardroom
In order to provide context for this paper, it is important to outline Jaguar Land Rover's research objective. As a consumer-focused organization, Jaguar Land Rover (JLR) has always placed great importance on target customer research as a means of...
Catalogue: Congress 2017: Visionary
Authors: Rhiannon Price, Daniel Tralman, James Livingston
Company: Northstar Research
September 5, 2017
Research papers
Successful snacks and shopper insights
This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...
Catalogue: Congress 2017: Visionary
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
September 4, 2017
Research papers
Alice in customerland
Year 2025: customers are now craving more human care in data driven customer journeys. Envision how augmented research will take up the challenge through an imaginary discussion between a CX researcher and his virtual AI assistant, Alice.
Catalogue: Congress 2017: Visionary
Author: Richard Bordenave
Company: BVA Group
September 4, 2017
Research papers
Beer: The perfect fit with your meal instead of wine! Dream or reality?
When beer beats wine in the restaurant! The quest fora perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR). In this paper we will therefore first introduce the concept of beer-food pairing...
Catalogue: Congress 2017: Visionary
Authors: Louise den Uijl, Marion Emorine, Sjoerd Koornstra, Maaike Hagen, Wim Hamaekers
Company:
August 31, 2017
Research papers
Battle for the brain
Through the mirror, back to the past, and into the future...market research, people exploration, brainwaves and the year 2087: A short story for a world of uncertainty.
Catalogue: Congress 2017: Visionary
Author: Cynthia Lynn Miller
August 30, 2017
Research papers
Uncovering hidden consumer truths
This case study highlights how two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming snack brand, bare®, in an evolving product category.
Catalogue: Congress 2017: Visionary
Authors: Chelsea Gibbons, Emily Hsiao
August 22, 2017
Research papers
